Founded by Loree Kennedy in 2007, ISA was created to fill a void in training in the West Michigan massage therapy industry. With the firm belief that massage is truly an art and massage is not a "cookie-cutter" experience. With a strong curriculum in anatomy, business, and philosophy, we teach you that each body is unique and to let the body tell you what and how you will massage each client individually.

ISA provides a complete approach to education and training in all areas of massage treatments, including problem-based, therapeutic, deep tissue, relaxation, aromatherapy, and massage with modalities along with spa treatments. Our training programs and techniques are focused on giving you diversity and knowledge to massage to the person's needs. Your training will empower you with a broad knowledge base giving you the ability to become a therapist with a unique style and skill to excel in the massage world. The skills you learn at ISA will provide you with a multitude of employment options in massage therapy facilities such as spas, physical therapy and chiropractic offices, solo practices, cruise ships, gyms, and more.

Your education at ISA includes over $1,000 worth of additional education built into your curriculum such as event massage, essential oils, Hot and Cold therapies, Manual Lymphatic Drainage, and more.